A Blueprint for Engagement in the Healthcare IndustryPurchase
step by step cookbook approach- Dennis Robbins, PhD
the infrastructure for supporting a culture shaping process is all here- Dennis Alimena
this book is a path to that (customer experience) knowledge- Tim Gilchrist
REALLY like the "Things-to-be-done verse experience" chart- Vince Lasorsa
a guide for actionable plans- Erik Johnson, Digital Marketing Director
an essential and timely book- Joanna Ellis-Escobar
It is critical to understand people in order to engage them as consumers. By connecting consumers with relevant content and interactions, your build a foundation for health engagement programs to flourish.
We look at how consumers think and make decisions in order to build relevant experiences and interactions that influence their engagement in their health.
B2C and consumerism
The Mind Molecule
Decision making behaviors
ZMOT in healthcare
Go to market planning
Concept life cycle
Process: Goals to Launch
Current state assessment
Desired state realization
Data plane model
Retail and health
Use Case Template
Consumer Profile Form
Gap Analysis Forms
Journey Content Worksheet
Content Mapping Template
Engagement Maturity Model
People have found the techniques and information in this book useful and relevant.
Enjoying the connections to customer service and culture shaping. The infrastructure for supporting a culture shaping process is all here [Chapter 4]. This is good stuff Bob.
This book is exactly what the health care industry needs right now! As the industry transforms, winners will be the experts on customer experience, this book is a path to that knowledge.
Commercializing Consumer Experience is a must read for anyone in healthcare or anyone that wants to come to healthcare to help fix it.
Yurkovic hits the bullseye with insightful perspectives on actionable consumer engagement. Leveraging his experience and insight, the author blends an Eagles Eye panoramic view with a step by step cookbook approach. His tantalizing recipe blends the right ingredients, processes and methodologies to make engagement effective and sustainable.
Digital marketing and automation is essential for the healthcare community to interact and engage the population. This follows basic steps on what you need to do and why.
An essential and timely book, tackling a topic that's imperative to the health industry's understanding of their customers. I have no doubt this book can change the face of the industry, allowing for better engagement with customers and, ultimately, offering us a better way to live.
Available through Amazon, Barnes & Noble, iTunes, and lulu.com in paperback and ebook formats. Prices are subject to change by the distribution channels at any time.
Published 2015 (1st edition) and 2016 (2nd edition) - Recommend buying the 2nd edition on LULU with an updated chapter on behaviors.